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CattleFax Insight
CattleFax Insight - January/March 2010 Vol. 23 No. 1 - March 2010
CattleFax Insight - April/June 2010 Vol. 23 No. 2 - June 2010
CattleFax Insight - July/September 2010 Vol. 23 No. 3 - October 2010
CattleFax Insight - October/December 2010 Vol. 23 No. 4 - December 2010
CattleFax Insight - January/March 2011 Vol. 24 No. 1 - March 2011
CattleFax Insight - June 2011 Vol. 24 No. 2 - June 2011
CattleFax Insight - Summer 2011 Vol. 24 No. 3 - September 2011
CattleFax Insight - Fall 2011 Vol. 24 No. 4 - December 2011
CattleFax Insight - Winter 2012 Vol. 25 No. 1 - March 2012
CattleFax Insight - Spring 2012 Vol. 25 No. 2 - June 2012
CattleFax Insight - Fall 2012 Vol. 25 No. 4 - September 2012
CattleFax Insight - Fall 2012 Vol. 25 No. 4 - December 2012
CattleFax Insight - Fall 2012 Vol. 25 No. 4 - April 2013
CattleFax Insight - Summer 2013 Vol. 26 No. 2 - September 2013
CattleFax Insight - Spring 2014 Vol. 27 No. 1 - April 2014
CattleFax Insight: Summer 2014 Vol. 27 No. 2 - June 2014
CattleFax Insight: Fall 2014 Vol. 27 No. 3 - October 2014
Cattle Fax Insight - Winter 2014 Vol. 27 No. 4 - December 2014
CattleFax Insight - Spring 2015 Vol. 28 No. 1 - March 2015
CattleFax Insight - Summer 2015 Vol. 28 No. 2 - June 2015
Cattle Fax Insight - Fall 2015 Vol. 28 No. 3 - September 2015
CattleFax Insight - Winter 2015 Vol. 28 No. 4 - December 2015
CattleFax Insight - Spring 2016 Vol. 29 No. 1 - March 2016
CattleFax Insight - Summer 2016 Vol. 29 No. 2 - June 2016
CattleFax Insight - Fall 2016 Vol 29. No. 3 - October 2016

Expert Commentary
A cattle farmer’s thoughts on “An Odyssey with Animals” - December 2009
Food elitists share opinions, not facts - June 2010
Building a heightened and new sense of relevancy for production agriculture - September 2011
Feed = Food? Do livestock really compete with humans for food? - December 2011
In defense of food safety leadership - March 2012
Sustainability: New term, traditional values - June 2012
Is the water research well running dry? Scientific data on beef’s water consumption urgently needed to counter activist claims - September 2012

Fall 2009
Outlook Fall 2009 - December 2009
Low U.S. dollar drives export demand - December 2009
Cow herd expansion needed - December 2009
H1N1 demonstrates importance of crisis preparedness - December 2009
A cattle farmer’s thoughts on “An Odyssey with Animals” - December 2009
Beef industry media analysis – August-September 2009 - December 2009
Corn Demand Remains Tepid - December 2009
Innovation key for competitive retail products - December 2009
Greater China region a growing opportunity for U.S. beef - December 2009
HSUS uses growing litigation department to target agriculture - December 2009
Livestock’s role in climate change - December 2009
Sustainability could expand to help feed the world - December 2009
Beef industry social media analysis – August-September 2009 - December 2009

Fall 2010
Ground beef is a versatile consumer favorite - December 2010
BAM cuts: Beef’s solution to smaller households, smaller appetites - December 2010
Beef industry social media analysis – July-September 2010 - December 2010
CattleFax Insight - October/December 2010 Vol. 23 No. 4 - December 2010
Outlook Fall 2010 - December 2010
Are market dairy cows undervalued? - December 2010
An Interview with Temple Grandin - December 2010
International beef competitors take the offense - December 2010
Can beef export gains outpace corn fundamentals? - December 2010
The environmental impact of improving productivity in U.S. beef production systems between 1977 and 2007 - December 2010
High-priced corn could limit livestock production levels - December 2010
Beef industry media analysis – July-September 2010 - December 2010

Fall 2011
Outlook for 2012: Brimming with opportunity, but not without risk - December 2011
A healthier you: Now available at your neighborhood grocery store - December 2011
Outlook for 2012: Brimming with opportunity, but not without risk - December 2011
An interview with Lily Edwards-Callaway, Ph.D., Assistant Professor – Kansas State University - December 2011
Understanding the seasonal and long-term effects of the Choice-Select spread - December 2011
Feed = Food? Do livestock really compete with humans for food? - December 2011
Beef industry media analysis – July-September 2011 - December 2011
CattleFax Insight - Fall 2011 Vol. 24 No. 4 - December 2011
Propagating the myth of Meatless Mondays: How did we go from “Food Will Win the War” to a battle cry against meat? - December 2011
Feeding Future Generations: A forum discussion on sustainable global food production - December 2011
Illness due to E. coli O157:H7 down significantly report says - December 2011
Free-trade agreement will support U.S. beef recovery in South Korea - December 2011
New NConsumer Beef Index provides years of insightsews - December 2011

Fall 2012
Trends Advisory Panel Outlook - Fall 2012 - December 2012
Grading predictions of beef palatability - December 2012
U.S. beef imports: On the rise - December 2012
Special Report: Results and recommendations from the 2012 Food and Agriculture Messaging Summit - December 2012
CattleFax Insight - Fall 2012 Vol. 25 No. 4 - December 2012
Beef industry media anaylsis — July-September 2012 - December 2012
Encouraging beef consumption – Persuasive tactics - December 2012
Looking down the road: Megatrends and beef industry shifts - December 2012
The Consumer Beef Index update: The consumer perspective — High prices and high expectations - December 2012

Fall 2014
The Importance of Including Red Meat in a Healthy Dietary Pattern - October 2014
Fall 2014 Publication Download - October 2014
CattleFax Insight: Fall 2014 Vol. 27 No. 3 - October 2014
Issues Media Monitoring and Response Analysis: June 2014 – August 2014 - October 2014
Strong Demand in Asian Markets Pushes U.S. Beef Exports to Record Pace - October 2014
“Beef. It’s What’s For Dinner.” Digital Advertising Campaign Achieving Big Results for Beef - October 2014
Weakening Drought and Economic Incentive Turns Attention Toward Expansion - October 2014
Checkoff Return on Investment Study Shows Strong Results - October 2014
Issues Management 2.0: More Than a Function of Communications - October 2014
Addressing Millennial Perceptions of Beef Production and Factory Farming - October 2014
Trends 2014: Key Forces Shaping How Food Is Bought and Consumed - October 2014
The New Media Dynamic: Instead of Tuning in to the News, the News is Finding You - October 2014
Letter from the Editor – Fall 2014 - October 2014

Fall 2015
Cattle Fax Insight - Fall 2015 Vol. 28 No. 3 - September 2015
Issues Media Monitoring and Response Analysis: June 2015 – August 2015 - September 2015
Q&A with Pia Untalan Olafson and the Tick-Induced Meat Allergy - September 2015
Q & A with Dr. John Maas on Beef Quality Assurance and the Pneumatic Dart Gun - September 2015
Carbon Footprint of U.S. Beef vs. Global Beef and Understanding the U.S. Beef Water Footprint - September 2015
Antibiotic Stewardship is Not New to Cattle Ranchers: Update on New Regulations and What It Means for the Beef Industry - September 2015
The Beef Industry’s New Long Range Plan Sets Important Direction - September 2015
Slowdown in Australia’s Beef Production and Exports Finally Materializing - September 2015
Transportation Issues Impacting Cattle Well-Being in the U.S. and Considerations for the Future - September 2015
Precipitation and Profits Signal Cowherd Expansion - September 2015
Letter from the Editor - September 2015

Fall 2016
CattleFax Insight - Fall 2016 Vol 29. No. 3 - October 2016
Issues Media Monitoring and Response Analysis: July -- September 2016 - October 2016
Antibiotics Q&A with BQA Advisory Board Chairman, Dan Kniffen, PhD - October 2016
Helping Consumers Reduce Food Waste - October 2016
Potential Use of Vaccination for the U.S. Cattle Herd in Response to an FMD Outbreak: Benefits and Challenges - October 2016
How to Measure Trust in Beef and Beef Production and Why it Matters - October 2016
Ground Beef Challenges - October 2016
Cattle Markets Have Many Moving Parts - October 2016
What’s In a Number? Leveraging Scanner Data to Understand the Retail Beef Consumer - October 2016

Issues Monitoring
Beef industry media analysis – August-September 2009 - December 2009
Beef industry social media analysis – August-September 2009 - December 2009
Beef industry media analysis – October-December 2009 - March 2010
Beef Industry Social Media Analysis – October-December 2009 - March 2010
Beef industry media analysis – January-March 2010 - June 2010
Beef industry social media analysis – January-March 2010 - June 2010
Beef industry media analysis – April-June 2010 - October 2010
Beef industry social media analysis – April-June 2010 - October 2010
Beef industry media analysis – July-September 2010 - December 2010
Beef industry social media analysis – July-September 2010 - December 2010
Beef industry media analysis – October-December 2010 - March 2011
Beef industry media analysis – January-March 2011 - June 2011
Beef industry media analysis – April-June 2011 - September 2011
Beef industry media analysis – July-September 2011 - December 2011
Beef industry media analysis – October-December 2011 - March 2012
Beef industry media analysis – January-March 2012 - June 2012
Beef industry media analysis – April-June 2012 - September 2012
Beef industry media anaylsis — July-September 2012 - December 2012
Beef industry media analysis— October-December 2012 - April 2013
Beef industry media analysis--April-June 2013 - September 2013
Issues Media Monitoring and Response Analysis – December 2013 through February 2014 - April 2014
Issues Media Monitoring and Response Analysis: March – April 2014 - June 2014
Issues Media Monitoring and Response Analysis: June 2014 – August 2014 - October 2014
Issues Media Monitoring and Response Analysis: October 2013 – September 2014, A (Fiscal) Year in Review - December 2014
Issues Media Monitoring and Response Analysis: December 2014 – February 2015 - March 2015
Issues Media Monitoring and Response Analysis: March 2015 – May 2015 - June 2015
Issues Media Monitoring and Response Analysis: June 2015 – August 2015 - September 2015
Issues Media Monitoring and Response Analysis: September 2015 – November 2015 - December 2015
Issues Media Monitoring and Response Analysis: January – March 2016 - March 2016
Issues Media Monitoring and Response Analysis: April – June 2016 - June 2016
Issues Media Monitoring and Response Analysis: July -- September 2016 - October 2016

Issues Updates
H1N1 demonstrates importance of crisis preparedness - December 2009
Corn Demand Remains Tepid - December 2009
Sustainability could expand to help feed the world - December 2009
Livestock’s role in climate change - December 2009
HSUS uses growing litigation department to target agriculture - December 2009
Greater China region a growing opportunity for U.S. beef - December 2009
Economic outlook for Beef in 2010 - March 2010
Beef byproduct values important to cattle prices - March 2010
U.S. beef rebounding in South Korea - March 2010
Bearish reports topple the market - March 2010
Science-based antibiotic use in cattle production - March 2010
Danish experience offers lessons for U.S. antibiotic use - June 2010
South America: The world leader in beef exports - June 2010
Long-term fundamentals support cattle market - June 2010
Asia leads resurgence in beef exports - October 2010
Social media: How it has changed reaching the super-connected consumer - October 2010
Net beef supply projected to increase in second half of 2010 - October 2010
Do it mom's way – meet her in the kitchen! - October 2010
High-priced corn could limit livestock production levels - December 2010
The environmental impact of improving productivity in U.S. beef production systems between 1977 and 2007 - December 2010
Can beef export gains outpace corn fundamentals? - December 2010
International beef competitors take the offense - December 2010
Regional beef cow trends continue - March 2011
U.S. beef's Middle East growth to continue in 2011 - March 2011
Helping consumers make positive choices regarding beef consumption - March 2011
Mexico: A look at the top U.S. beef export market - June 2011
Signals for beef cow herd rebuilding - June 2011
2011 Beef Industry Safety Summit - June 2011
Book review: Why We Get Fat and What to do About It - June 2011
Economics and food choices: Consumer response to food price inflation - September 2011
Book review: Poisoned - September 2011
Beef and cattle prices transition higher - September 2011
China's potential as a U.S. beef export market - September 2011
Propagating the myth of Meatless Mondays: How did we go from “Food Will Win the War” to a battle cry against meat? - December 2011
Understanding the seasonal and long-term effects of the Choice-Select spread - December 2011
Free-trade agreement will support U.S. beef recovery in South Korea - December 2011
Illness due to E. coli O157:H7 down significantly report says - December 2011
Feeding Future Generations: A forum discussion on sustainable global food production - December 2011
2010/2011 Survey provides report card on beef tenderness - March 2012
Central/South America: Targeted for growth - March 2012
Consumers’ changing preferences at the meat case - March 2012
Food—Every place, any place: Ever changing food distribution - March 2012
Issues Management: Philosophy, strategies and the future - June 2012
Expanding U.S. beef’s footprint in Russia - June 2012
What’s in a brand? - June 2012
Sluggish economy slows South Korean beef market - September 2012
Limiters of beef consumption - September 2012
Why develop a Bovine Diarrhea Virus (BVD) surveillance plan for your cowherd? - April 2013
Expanded Japan access creates opportunity for U.S. beef - April 2013
Beef herd expansion focuses on 2015 - April 2013
China securing beef abroad to meet explosive domestic demand - September 2013
Setting the stage for expansion - September 2013
Beef industry scan provides clear planning direction - September 2013
Charting the Course with Beef Industry Insights and Planning - April 2014
Dietary Guidelines for Americans, 2015: Situation and Opportunities for Beef - April 2014
Chipotle Farmed and Dangerous Pushes Marketing Envelope - April 2014
Feed vs. Food: Are Cattle Really Taking Food Out of Our Mouths? - June 2014
The Impact of Higher Beef Prices: What’s Really Happening? - June 2014
Strong Demand in Asian Markets Pushes U.S. Beef Exports to Record Pace - October 2014
“Beef. It’s What’s For Dinner.” Digital Advertising Campaign Achieving Big Results for Beef - October 2014
Weakening Drought and Economic Incentive Turns Attention Toward Expansion - October 2014
Feed vs. Food: Are Cattle Really Taking Food Out of Our Mouths? - December 2014
“Beef. It’s What’s For Dinner.” Digital Advertising Campaign Achieving Big Results for Beef - December 2014
The Impact of Higher Beef Prices: What’s Really Happening? - December 2014
New Feedyard Assessment Database Resource Available for Beef Industry - March 2015
Dietary Guidelines Advisory Committee Report Update - March 2015
Coming Up to Speed on Beef Demand - March 2015
Water Use in Beef: Where Is It Really Coming From and How Can the Water Footprint Differ Across the U.S.? - June 2015
International Agency for Research on Cancer Evaluates Red and Processed Meat - Backgrounder - June 2015
Media Reaction to Chipotle’s GMO Announcement May Signal Shift in Coverage of Pseudoscience - June 2015
Carbon Footprint of U.S. Beef vs. Global Beef and Understanding the U.S. Beef Water Footprint - September 2015
Antibiotic Stewardship is Not New to Cattle Ranchers: Update on New Regulations and What It Means for the Beef Industry - September 2015
Carbon Footprint of U.S. Beef vs. Global Beef and Understanding the U.S. Beef Water Footprint - December 2015
International Agency for Research on Cancer Evaluates Red and Processed Meat - Backgrounder - December 2015
Antibiotic Stewardship is Not New to Cattle Ranchers: Update on New Regulations and What It Means for the Beef Industry - December 2015
Would Removing Beef from the Diet Actually Reduce Greenhouse Gas Emissions? - March 2016
Cowspiracy: The Film - March 2016
Traceability’s Impact on International Demand for U.S. Beef - March 2016
World Resources Institute “Shifting Diets” Fails to Recognize Differences in Production - June 2016
Foot and Mouth Disease and Development of the Secure Beef Supply Plan - June 2016
Foot and Mouth Disease and Crisis Communications Plans - June 2016
Helping Consumers Reduce Food Waste - October 2016
Potential Use of Vaccination for the U.S. Cattle Herd in Response to an FMD Outbreak: Benefits and Challenges - October 2016

Letter from the Editor
Special Letter from Leadership - December 2014
Letter from the Editor - March 2015
Letter from the Editor - June 2015
Letter from the Editor - September 2015
Letter from Leadership - December 2015

Publication Download
Summer 2014 Publication Download - June 2014
Fall 2014 Publication Download - October 2014

Questions and Answers
An Interview with Temple Grandin - December 2010
An interview with Dr. Jason Clay - March 2011
An interview with Robert Rebholtz, Agri Beef Co. and Charles Miller, C&J Cattle Co. - June 2011
An interview with Guy Loneragan, B.V.Sc., Ph.D. - September 2011
An interview with Lily Edwards-Callaway, Ph.D., Assistant Professor – Kansas State University - December 2011
An interview with Cristian Barcan of BASF Nutrition & Health - March 2012
An interview with Dave Theno and Bill Marler at Safety Summit 2012 - June 2012
How to grow beef demand - September 2013
Q&A: Beef Industry Safety Summit - Evolution of Beef Safety - April 2014
Q&A with Ron Plain on Beef Supply and Demand - April 2014
Q&A: What is FMD and Why Is the Beef Industry Preparing In Advance of an Outbreak? - June 2014
The Importance of Including Red Meat in a Healthy Dietary Pattern - October 2014
Q & A with Ron Plain on Beef Supply and Demand - December 2014
Q & A with Dr. Karen Schwartzkopf-Genswein on Transportation Quality Assurance - June 2015
Q&A with Pia Untalan Olafson and the Tick-Induced Meat Allergy - September 2015
Q & A with Dr. John Maas on Beef Quality Assurance and the Pneumatic Dart Gun - September 2015
Q & A with Dr. John Maas on Beef Quality Assurance and the Pneumatic Dart Gun - December 2015
The Development and Importance of the FARM/BQA Partnership: Q&A With Emily Meredith - March 2016
Cattle Markets and the Future - An Interview with Kendal Frazier, NCBA Chief Executive Officer - June 2016
Antibiotics Q&A with BQA Advisory Board Chairman, Dan Kniffen, PhD - October 2016

Research Findings
Innovation key for competitive retail products - December 2009
Consumers say they’re reducing beef consumption to lessen greenhouse gas emissions - March 2010
Consumers find value in lean beef - June 2010
What should we call ourselves? - June 2010
Consumers aware of and concerned about "Factory Farming" - October 2010
The Millennial grill - October 2010
Study findings question perception that meat consumption increases disease risk - October 2010
BAM cuts: Beef’s solution to smaller households, smaller appetites - December 2010
Ground beef is a versatile consumer favorite - December 2010
Study highlights changes in the meat case - March 2011
Millennials' safe place to tell their beef story - March 2011
Profile of U.S. cattlemen - June 2011
How is beef hitting the plate? - September 2011
New NConsumer Beef Index provides years of insightsews - December 2011
Millennials: Thanks beef! You’ve given me... - March 2012
Beef: The premier protein in foodservice - March 2012
Talking about feedyards - March 2012
Beef safety confidence remains strong - June 2012
Who are socially conscious consumers… and how do we talk to them? - June 2012
The consumer conundrum – Sink your teeth into a great steak, or grit your teeth about beef prices - June 2012
Results and recommendations from the 2011 National Beef Quality Audit - September 2012
Meeting the growing demand for beef, sustainably - September 2012
Special Report: Results and recommendations from the 2012 Food and Agriculture Messaging Summit - December 2012
Encouraging beef consumption – Persuasive tactics - December 2012
The Consumer Beef Index update: The consumer perspective — High prices and high expectations - December 2012
Seize the opportunity with millennial parents - April 2013
Foodservice volumetric - April 2013
For beef, consumption is not demand - September 2013
New perspectives on saturated fat - September 2013
Beef industry proves its sustainability - September 2013
Research findings help clear up transparency - September 2013
Share of Wallet, Share of Plate, Share of Enjoyment - April 2014
Consumers Share Insights about Production Practices - April 2014
Millennials – Are they really that different from other generations? - April 2014
Current Consumer Perceptions about Beef Value - June 2014
Power of Meat Report Reveals Consumer Purchasing Tendencies - June 2014
Producers Weigh In on the Checkoff-funded Beef Quality Assurance Program - June 2014
Checkoff Return on Investment Study Shows Strong Results - October 2014
Issues Management 2.0: More Than a Function of Communications - October 2014
Addressing Millennial Perceptions of Beef Production and Factory Farming - October 2014
Checkoff Return on Investment Study Shows Strong Results - December 2014
Addressing Millennial Perceptions of Beef Production and Factory Farming - December 2014
Millennials: Are They Really That Different from Other Generations? - December 2014
Getting a Read on Great Beef Flavor - March 2015
Consumers Share Insights about Production Practices: 2014 Update - March 2015
Beef Demand: Spring 2015 Optimism in the Consumer Beef Index - June 2015
The Beef Industry’s New Long Range Plan Sets Important Direction - September 2015
The Beef Industry’s New Long Range Plan Sets Important Direction - December 2015
Beef Demand: Spring 2015 Optimism in the Consumer Beef Index - December 2015
Getting a Read on Great Beef Flavor - December 2015
Marbling: Management of Cattle to Maximize the Deposition of Intramuscular Adipose Tissue - March 2016
The July 2015 Consumer Beef Index – The Millennials Have Arrived - March 2016
How the Beef Industry Performed on its 2011-2015 Long Range Plan - March 2016
How the Beef Checkoff Uses Market Data to Understand and Drive Demand - June 2016
How to Measure Trust in Beef and Beef Production and Why it Matters - October 2016
Ground Beef Challenges - October 2016

Special Report
Beef Issues Quarterly readership survey results - September 2011

Spring 2010
Long-term fundamentals support cattle market - June 2010
South America: The world leader in beef exports - June 2010
Danish experience offers lessons for U.S. antibiotic use - June 2010
Food elitists share opinions, not facts - June 2010
Outlook Spring 2010 - June 2010
Beef industry social media analysis – January-March 2010 - June 2010
CattleFax Insight - April/June 2010 Vol. 23 No. 2 - June 2010
Challenging the Humane Society of the United States - June 2010
Consumers Shift Toward Convenient Beef Options - June 2010
What should we call ourselves? - June 2010
Consumers find value in lean beef - June 2010

Spring 2011
Profile of U.S. cattlemen - June 2011
An interview with Robert Rebholtz, Agri Beef Co. and Charles Miller, C&J Cattle Co. - June 2011
Spring 2011 Outlook - June 2011
Non-O157 STEC - June 2011
Book review: Why We Get Fat and What to do About It - June 2011
2011 Beef Industry Safety Summit - June 2011
Signals for beef cow herd rebuilding - June 2011
Mexico: A look at the top U.S. beef export market - June 2011
Beef industry media analysis – January-March 2011 - June 2011
CattleFax Insight - June 2011 Vol. 24 No. 2 - June 2011

Spring 2012
Trends Advisory Panel Outlook - Spring 2012 - June 2012
New nutrition labeling helps consumers and retailers realize the benefits of beef nutrition - June 2012
An interview with Dave Theno and Bill Marler at Safety Summit 2012 - June 2012
Land values and the next generation of cow-calf producers - June 2012
The gourmet burger: An American icon evolved - June 2012
Cowherd expansion remains slow - June 2012
What’s in a brand? - June 2012
Expanding U.S. beef’s footprint in Russia - June 2012
Issues Management: Philosophy, strategies and the future - June 2012
Sustainability: New term, traditional values - June 2012
Beef industry media analysis – January-March 2012 - June 2012
CattleFax Insight - Spring 2012 Vol. 25 No. 2 - June 2012
The consumer conundrum – Sink your teeth into a great steak, or grit your teeth about beef prices - June 2012
Who are socially conscious consumers… and how do we talk to them? - June 2012
Beef safety confidence remains strong - June 2012

Spring 2014
CattleFax Insight - Spring 2014 Vol. 27 No. 1 - April 2014
Issues Media Monitoring and Response Analysis – December 2013 through February 2014 - April 2014
Share of Wallet, Share of Plate, Share of Enjoyment - April 2014
Consumers Share Insights about Production Practices - April 2014
Millennials – Are they really that different from other generations? - April 2014
Charting the Course with Beef Industry Insights and Planning - April 2014
Dietary Guidelines for Americans, 2015: Situation and Opportunities for Beef - April 2014
Chipotle Farmed and Dangerous Pushes Marketing Envelope - April 2014
Q&A: Beef Industry Safety Summit - Evolution of Beef Safety - April 2014
Q&A with Ron Plain on Beef Supply and Demand - April 2014
Beef Demand in China - April 2014
Growth of Live Cattle Exports - April 2014
Meatless Monday Popularity Questioned by Animal Agriculture Alliance - April 2014
Letter from the Editor - April 2014

Spring 2015
CattleFax Insight - Spring 2015 Vol. 28 No. 1 - March 2015
Issues Media Monitoring and Response Analysis: December 2014 – February 2015 - March 2015
New Feedyard Assessment Database Resource Available for Beef Industry - March 2015
Dietary Guidelines Advisory Committee Report Update - March 2015
Getting a Read on Great Beef Flavor - March 2015
Coming Up to Speed on Beef Demand - March 2015
Consumers Share Insights about Production Practices: 2014 Update - March 2015
Charting the Course for 2015 with Beef Industry Insights and Planning - March 2015
America: Millennialized - March 2015
Strong Beef Demand Signals Opportunities for Beef Industry, Retailers and Foodservice Operators - March 2015
Letter from the Editor - March 2015

Spring 2016
CattleFax Insight - Spring 2016 Vol. 29 No. 1 - March 2016
Issues Media Monitoring and Response Analysis: January – March 2016 - March 2016
The Development and Importance of the FARM/BQA Partnership: Q&A With Emily Meredith - March 2016
Would Removing Beef from the Diet Actually Reduce Greenhouse Gas Emissions? - March 2016
Cowspiracy: The Film - March 2016
Traceability’s Impact on International Demand for U.S. Beef - March 2016
Marbling: Management of Cattle to Maximize the Deposition of Intramuscular Adipose Tissue - March 2016
The July 2015 Consumer Beef Index – The Millennials Have Arrived - March 2016
How the Beef Industry Performed on its 2011-2015 Long Range Plan - March 2016
Assessing the New Consumer and the Trust Metric - March 2016
Investigating Beef Market Volatility - March 2016
Feeding GMO Crops to Livestock - March 2016

Summer 2010
Consumers aware of and concerned about "Factory Farming" - October 2010
Do it mom's way – meet her in the kitchen! - October 2010
Millennials will displace Baby Boomers as dominant demographic - October 2010
Beef industry social media analysis – April-June 2010 - October 2010
CattleFax Insight - July/September 2010 Vol. 23 No. 3 - October 2010
Beef industry media analysis – April-June 2010 - October 2010
The Millennial grill - October 2010
Net beef supply projected to increase in second half of 2010 - October 2010
Study findings question perception that meat consumption increases disease risk - October 2010
Social media: How it has changed reaching the super-connected consumer - October 2010
Asia leads resurgence in beef exports - October 2010
2010 Dietary Guidelines for Americans - October 2010
Outlook Summer - October 2010

Summer 2011
CattleFax Insight - Summer 2011 Vol. 24 No. 3 - September 2011
An interview with Guy Loneragan, B.V.Sc., Ph.D. - September 2011
How does lean beef stack up on MyPlate? - September 2011
China's potential as a U.S. beef export market - September 2011
Beef and cattle prices transition higher - September 2011
Book review: Poisoned - September 2011
Economics and food choices: Consumer response to food price inflation - September 2011
Beef industry media analysis – April-June 2011 - September 2011
Building a heightened and new sense of relevancy for production agriculture - September 2011
Beef Issues Quarterly readership survey results - September 2011
Outlook Summer 2011 - September 2011
2011 Food and Health Survey – Consumer attitudes toward food safety, nutrition and health - September 2011
How is beef hitting the plate? - September 2011

Summer 2012
Limiters of beef consumption - September 2012
Point/counterpoint - Marbling or lean beef? - September 2012
CattleFax Insight - Fall 2012 Vol. 25 No. 4 - September 2012
Beef industry media analysis – April-June 2012 - September 2012
Is the water research well running dry? Scientific data on beef’s water consumption urgently needed to counter activist claims - September 2012
A new generation of producers taking the reins - September 2012
Meeting the growing demand for beef, sustainably - September 2012
Results and recommendations from the 2011 National Beef Quality Audit - September 2012
Sluggish economy slows South Korean beef market - September 2012
Trends Advisory Panel Outlook - Summer 2012 - September 2012
Livestock disease outbreaks without a traceability program in place: Recent events emphasize a need - September 2012
What consumers want: Highlights from Beef Brand Enhancement Two journey - September 2012
2012 Food and Health Survey: Consumer attitudes toward food safety, nutrition and health - September 2012

Summer 2013
Research findings help clear up transparency - September 2013
Beef industry media analysis--April-June 2013 - September 2013
Behind the scenes with "Beef. It's What's for Dinner." - September 2013
How to grow beef demand - September 2013
Setting the stage for expansion - September 2013
New perspectives on saturated fat - September 2013
China securing beef abroad to meet explosive domestic demand - September 2013
Beef industry proves its sustainability - September 2013
CattleFax Insight - Summer 2013 Vol. 26 No. 2 - September 2013
Outlook Summer 2013 - September 2013
URMIS Update - September 2013
When people eat beef, how much do they eat? - September 2013
Beef industry scan provides clear planning direction - September 2013
For beef, consumption is not demand - September 2013

Summer 2014
Issues Media Monitoring and Response Analysis: March – April 2014 - June 2014
CattleFax Insight: Summer 2014 Vol. 27 No. 2 - June 2014
Summer 2014 Publication Download - June 2014
Q&A: What is FMD and Why Is the Beef Industry Preparing In Advance of an Outbreak? - June 2014
Feed vs. Food: Are Cattle Really Taking Food Out of Our Mouths? - June 2014
The Impact of Higher Beef Prices: What’s Really Happening? - June 2014
Current Consumer Perceptions about Beef Value - June 2014
Power of Meat Report Reveals Consumer Purchasing Tendencies - June 2014
Producers Weigh In on the Checkoff-funded Beef Quality Assurance Program - June 2014
A Historic Move: First-Ever Digital “Beef. It’s What’s For Dinner.” Advertising Campaign Launches - June 2014
U.S. Protein Market Supply - June 2014
A Healthy Discussion about Saturated Fat: A Perspective on Beef & Healthful Dietary Patterns - June 2014
Letter from the Editor - June 2014

Summer 2015
CattleFax Insight - Summer 2015 Vol. 28 No. 2 - June 2015
Issues Media Monitoring and Response Analysis: March 2015 – May 2015 - June 2015
Q & A with Dr. Karen Schwartzkopf-Genswein on Transportation Quality Assurance - June 2015
Water Use in Beef: Where Is It Really Coming From and How Can the Water Footprint Differ Across the U.S.? - June 2015
International Agency for Research on Cancer Evaluates Red and Processed Meat - Backgrounder - June 2015
Media Reaction to Chipotle’s GMO Announcement May Signal Shift in Coverage of Pseudoscience - June 2015
Farmers and Ranchers Must Raise Their Voices Louder Than Ever Before - June 2015
Beef Demand: Spring 2015 Optimism in the Consumer Beef Index - June 2015
Domestic Protein Supplies Building - June 2015
Letter from the Editor - June 2015

Summer 2016
CattleFax Insight - Summer 2016 Vol. 29 No. 2 - June 2016
Issues Media Monitoring and Response Analysis: April – June 2016 - June 2016
Cattle Markets and the Future - An Interview with Kendal Frazier, NCBA Chief Executive Officer - June 2016
World Resources Institute “Shifting Diets” Fails to Recognize Differences in Production - June 2016
Foot and Mouth Disease and Development of the Secure Beef Supply Plan - June 2016
Foot and Mouth Disease and Crisis Communications Plans - June 2016
How the Beef Checkoff Uses Market Data to Understand and Drive Demand - June 2016
The “Beef. It’s What’s For Dinner.” Brand Journey - June 2016
Margin and Opportunity Shifts with Supply - June 2016
What’s All This Buzz About Alternative Proteins - June 2016
Demand for Beef Quality Assurance (BQA) Certification at an All-Time High - June 2016

Trends Advisory Panel Outlook
Outlook Fall 2009 - December 2009
Outlook Winter 2010 - March 2010
Outlook Spring 2010 - June 2010
Outlook Summer - October 2010
Outlook Fall 2010 - December 2010
Spring 2011 Outlook - June 2011
Outlook Summer 2011 - September 2011
Outlook for 2012: Brimming with opportunity, but not without risk - December 2011
Trends Advisory Panel Outlook - Winter 2012 - March 2012
Trends Advisory Panel Outlook - Spring 2012 - June 2012
Trends Advisory Panel Outlook - Summer 2012 - September 2012
Trends Advisory Panel Outlook - Fall 2012 - December 2012
Trends Advisory Panel Outlook - April 2013
Outlook Summer 2013 - September 2013

Trends Analyses
Low U.S. dollar drives export demand - December 2009
Cow herd expansion needed - December 2009
Health care reform could mean bad news for beef - March 2010
The Grass Is Always Greener or is it? - March 2010
Challenging the Humane Society of the United States - June 2010
Consumers Shift Toward Convenient Beef Options - June 2010
Millennials will displace Baby Boomers as dominant demographic - October 2010
2010 Dietary Guidelines for Americans - October 2010
Are market dairy cows undervalued? - December 2010
Verification of humane handling in the beef industry - March 2011
Non-O157 STEC - June 2011
How does lean beef stack up on MyPlate? - September 2011
2011 Food and Health Survey – Consumer attitudes toward food safety, nutrition and health - September 2011
Outlook for 2012: Brimming with opportunity, but not without risk - December 2011
A healthier you: Now available at your neighborhood grocery store - December 2011
Are scientists rethinking saturated fat and heart disease? - March 2012
Are consumers eating less beef? A closer look at supply and demand - March 2012
Land values and the next generation of cow-calf producers - June 2012
Cowherd expansion remains slow - June 2012
New nutrition labeling helps consumers and retailers realize the benefits of beef nutrition - June 2012
The gourmet burger: An American icon evolved - June 2012
A new generation of producers taking the reins - September 2012
2012 Food and Health Survey: Consumer attitudes toward food safety, nutrition and health - September 2012
What consumers want: Highlights from Beef Brand Enhancement Two journey - September 2012
Livestock disease outbreaks without a traceability program in place: Recent events emphasize a need - September 2012
Point/counterpoint - Marbling or lean beef? - September 2012
Looking down the road: Megatrends and beef industry shifts - December 2012
U.S. beef imports: On the rise - December 2012
Grading predictions of beef palatability - December 2012
What’s cooking? 2013 Menu trends and beef - April 2013
Team BEEF: Fuel for the finish - April 2013
Behind the scenes with "Beef. It's What's for Dinner." - September 2013
When people eat beef, how much do they eat? - September 2013
URMIS Update - September 2013
Beef Demand in China - April 2014
Growth of Live Cattle Exports - April 2014
Meatless Monday Popularity Questioned by Animal Agriculture Alliance - April 2014
A Historic Move: First-Ever Digital “Beef. It’s What’s For Dinner.” Advertising Campaign Launches - June 2014
U.S. Protein Market Supply - June 2014
A Healthy Discussion about Saturated Fat: A Perspective on Beef & Healthful Dietary Patterns - June 2014
Trends 2014: Key Forces Shaping How Food Is Bought and Consumed - October 2014
The New Media Dynamic: Instead of Tuning in to the News, the News is Finding You - October 2014
Trends 2014: Key Forces Shaping How Food is Bought and Consumed - December 2014
A Healthy Discussion About Saturated Fat: A Perspective on Beef and Healthy Dietary Patterns - December 2014
Beef Demand in China - December 2014
Charting the Course for 2015 with Beef Industry Insights and Planning - March 2015
America: Millennialized - March 2015
Strong Beef Demand Signals Opportunities for Beef Industry, Retailers and Foodservice Operators - March 2015
Farmers and Ranchers Must Raise Their Voices Louder Than Ever Before - June 2015
Domestic Protein Supplies Building - June 2015
Slowdown in Australia’s Beef Production and Exports Finally Materializing - September 2015
Transportation Issues Impacting Cattle Well-Being in the U.S. and Considerations for the Future - September 2015
Precipitation and Profits Signal Cowherd Expansion - September 2015
The Evolution of Checkoff-funded Beef Flavor Research - December 2015
Farmers and Ranchers Must Raise Their Voices Louder Than Ever Before - December 2015
America: Millennialized - December 2015
Assessing the New Consumer and the Trust Metric - March 2016
Investigating Beef Market Volatility - March 2016
Feeding GMO Crops to Livestock - March 2016
The “Beef. It’s What’s For Dinner.” Brand Journey - June 2016
Margin and Opportunity Shifts with Supply - June 2016
What’s All This Buzz About Alternative Proteins - June 2016
Demand for Beef Quality Assurance (BQA) Certification at an All-Time High - June 2016
Cattle Markets Have Many Moving Parts - October 2016
What’s In a Number? Leveraging Scanner Data to Understand the Retail Beef Consumer - October 2016

Winter 2010
Consumers say they’re reducing beef consumption to lessen greenhouse gas emissions - March 2010
U.S. beef rebounding in South Korea - March 2010
Bearish reports topple the market - March 2010
Economic outlook for Beef in 2010 - March 2010
Science-based antibiotic use in cattle production - March 2010
The Grass Is Always Greener or is it? - March 2010
Outlook Winter 2010 - March 2010
Health care reform could mean bad news for beef - March 2010
Beef byproduct values important to cattle prices - March 2010
Beef Industry Social Media Analysis – October-December 2009 - March 2010
CattleFax Insight - January/March 2010 Vol. 23 No. 1 - March 2010
Beef industry media analysis – October-December 2009 - March 2010

Winter 2011
An interview with Dr. Jason Clay - March 2011
Outlook Winter 2011 - March 2011
Verification of humane handling in the beef industry - March 2011
Helping consumers make positive choices regarding beef consumption - March 2011
U.S. beef's Middle East growth to continue in 2011 - March 2011
Regional beef cow trends continue - March 2011
Beef industry media analysis – October-December 2010 - March 2011
CattleFax Insight - January/March 2011 Vol. 24 No. 1 - March 2011
Study highlights changes in the meat case - March 2011
Millennials' safe place to tell their beef story - March 2011

Winter 2012
Millennials: Thanks beef! You’ve given me... - March 2012
Are consumers eating less beef? A closer look at supply and demand - March 2012
Food—Every place, any place: Ever changing food distribution - March 2012
Talking about feedyards - March 2012
Beef: The premier protein in foodservice - March 2012
Are scientists rethinking saturated fat and heart disease? - March 2012
Trends Advisory Panel Outlook - Winter 2012 - March 2012
An interview with Cristian Barcan of BASF Nutrition & Health - March 2012
2010/2011 Survey provides report card on beef tenderness - March 2012
Consumers’ changing preferences at the meat case - March 2012
Central/South America: Targeted for growth - March 2012
CattleFax Insight - Winter 2012 Vol. 25 No. 1 - March 2012
Beef industry media analysis – October-December 2011 - March 2012
In defense of food safety leadership - March 2012

Winter 2013
What’s cooking? 2013 Menu trends and beef - April 2013
Trends Advisory Panel Outlook - April 2013
Expanded Japan access creates opportunity for U.S. beef - April 2013
Team BEEF: Fuel for the finish - April 2013
CattleFax Insight - Fall 2012 Vol. 25 No. 4 - April 2013
Beef herd expansion focuses on 2015 - April 2013
Beef industry media analysis— October-December 2012 - April 2013
Why develop a Bovine Diarrhea Virus (BVD) surveillance plan for your cowherd? - April 2013
Seize the opportunity with millennial parents - April 2013
Foodservice volumetric - April 2013

Winter 2014
Cattle Fax Insight - Winter 2014 Vol. 27 No. 4 - December 2014
Issues Media Monitoring and Response Analysis: October 2013 – September 2014, A (Fiscal) Year in Review - December 2014
Q & A with Ron Plain on Beef Supply and Demand - December 2014
Feed vs. Food: Are Cattle Really Taking Food Out of Our Mouths? - December 2014
“Beef. It’s What’s For Dinner.” Digital Advertising Campaign Achieving Big Results for Beef - December 2014
The Impact of Higher Beef Prices: What’s Really Happening? - December 2014
Trends 2014: Key Forces Shaping How Food is Bought and Consumed - December 2014
A Healthy Discussion About Saturated Fat: A Perspective on Beef and Healthy Dietary Patterns - December 2014
Beef Demand in China - December 2014
Checkoff Return on Investment Study Shows Strong Results - December 2014
Addressing Millennial Perceptions of Beef Production and Factory Farming - December 2014
Millennials: Are They Really That Different from Other Generations? - December 2014
Special Letter from Leadership - December 2014

Winter 2015
Farmers and Ranchers Must Raise Their Voices Louder Than Ever Before - December 2015
Beef Demand: Spring 2015 Optimism in the Consumer Beef Index - December 2015
The Evolution of Checkoff-funded Beef Flavor Research - December 2015
Getting a Read on Great Beef Flavor - December 2015
The Beef Industry’s New Long Range Plan Sets Important Direction - December 2015
International Agency for Research on Cancer Evaluates Red and Processed Meat - Backgrounder - December 2015
Carbon Footprint of U.S. Beef vs. Global Beef and Understanding the U.S. Beef Water Footprint - December 2015
Antibiotic Stewardship is Not New to Cattle Ranchers: Update on New Regulations and What It Means for the Beef Industry - December 2015
America: Millennialized - December 2015
Letter from Leadership - December 2015
Issues Media Monitoring and Response Analysis: September 2015 – November 2015 - December 2015
CattleFax Insight - Winter 2015 Vol. 28 No. 4 - December 2015
Q & A with Dr. John Maas on Beef Quality Assurance and the Pneumatic Dart Gun - December 2015

Year in Review 2014
Cattle Fax Insight - Winter 2014 Vol. 27 No. 4 - December 2014
Issues Media Monitoring and Response Analysis: October 2013 – September 2014, A (Fiscal) Year in Review - December 2014
Q & A with Ron Plain on Beef Supply and Demand - December 2014
Feed vs. Food: Are Cattle Really Taking Food Out of Our Mouths? - December 2014
“Beef. It’s What’s For Dinner.” Digital Advertising Campaign Achieving Big Results for Beef - December 2014
The Impact of Higher Beef Prices: What’s Really Happening? - December 2014
Trends 2014: Key Forces Shaping How Food is Bought and Consumed - December 2014
A Healthy Discussion About Saturated Fat: A Perspective on Beef and Healthy Dietary Patterns - December 2014
Beef Demand in China - December 2014
Checkoff Return on Investment Study Shows Strong Results - December 2014
Addressing Millennial Perceptions of Beef Production and Factory Farming - December 2014
Millennials: Are They Really That Different from Other Generations? - December 2014
Special Letter from Leadership - December 2014