Beef Issues Quarterly Archive

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CattleFax Insight
CattleFax Insight: Summer 2014 Vol. 27 No. 2 - June 2014
CattleFax Insight: Fall 2014 Vol. 27 No. 3 - October 2014
Cattle Fax Insight - Winter 2014 Vol. 27 No. 4 - December 2014
CattleFax Insight - Spring 2015 Vol. 28 No. 1 - March 2015
CattleFax Insight - Summer 2015 Vol. 28 No. 2 - June 2015
Cattle Fax Insight - Fall 2015 Vol. 28 No. 3 - September 2015
CattleFax Insight - Winter 2015 Vol. 28 No. 4 - December 2015
CattleFax Insight - Spring 2016 Vol. 29 No. 1 - March 2016
CattleFax Insight - Summer 2016 Vol. 29 No. 2 - June 2016
CattleFax Insight - Fall 2016 Vol 29. No. 3 - October 2016

Fall 2014
CattleFax Insight: Fall 2014 Vol. 27 No. 3 - October 2014
Issues Media Monitoring and Response Analysis: June 2014 – August 2014 - October 2014
The Importance of Including Red Meat in a Healthy Dietary Pattern - October 2014
Strong Demand in Asian Markets Pushes U.S. Beef Exports to Record Pace - October 2014
“Beef. It’s What’s For Dinner.” Digital Advertising Campaign Achieving Big Results for Beef - October 2014
Weakening Drought and Economic Incentive Turns Attention Toward Expansion - October 2014
Checkoff Return on Investment Study Shows Strong Results - October 2014
Issues Management 2.0: More Than a Function of Communications - October 2014
Addressing Millennial Perceptions of Beef Production and Factory Farming - October 2014
Trends 2014: Key Forces Shaping How Food Is Bought and Consumed - October 2014
The New Media Dynamic: Instead of Tuning in to the News, the News is Finding You - October 2014
Letter from the Editor – Fall 2014 - October 2014

Fall 2015
Cattle Fax Insight - Fall 2015 Vol. 28 No. 3 - September 2015
Issues Media Monitoring and Response Analysis: June 2015 – August 2015 - September 2015
Q&A with Pia Untalan Olafson and the Tick-Induced Meat Allergy - September 2015
Q & A with Dr. John Maas on Beef Quality Assurance and the Pneumatic Dart Gun - September 2015
Carbon Footprint of U.S. Beef vs. Global Beef and Understanding the U.S. Beef Water Footprint - September 2015
Antibiotic Stewardship is Not New to Cattle Ranchers: Update on New Regulations and What It Means for the Beef Industry - September 2015
The Beef Industry’s New Long Range Plan Sets Important Direction - September 2015
Slowdown in Australia’s Beef Production and Exports Finally Materializing - September 2015
Transportation Issues Impacting Cattle Well-Being in the U.S. and Considerations for the Future - September 2015
Precipitation and Profits Signal Cowherd Expansion - September 2015
Letter from the Editor - September 2015

Fall 2016
CattleFax Insight - Fall 2016 Vol 29. No. 3 - October 2016
Issues Media Monitoring and Response Analysis: July -- September 2016 - October 2016
Antibiotics Q&A with BQA Advisory Board Chairman, Dan Kniffen, PhD - October 2016
Helping Consumers Reduce Food Waste - October 2016
Potential Use of Vaccination for the U.S. Cattle Herd in Response to an FMD Outbreak: Benefits and Challenges - October 2016
How to Measure Trust in Beef and Beef Production and Why it Matters - October 2016
Ground Beef Challenges - October 2016
Cattle Markets Have Many Moving Parts - October 2016
What’s In a Number? Leveraging Scanner Data to Understand the Retail Beef Consumer - October 2016

Issues Monitoring
Issues Media Monitoring and Response Analysis – December 2013 through February 2014 - April 2014
Issues Media Monitoring and Response Analysis: March – April 2014 - June 2014
Issues Media Monitoring and Response Analysis: June 2014 – August 2014 - October 2014
Issues Media Monitoring and Response Analysis: October 2013 – September 2014, A (Fiscal) Year in Review - December 2014
Issues Media Monitoring and Response Analysis: December 2014 – February 2015 - March 2015
Issues Media Monitoring and Response Analysis: March 2015 – May 2015 - June 2015
Issues Media Monitoring and Response Analysis: June 2015 – August 2015 - September 2015
Issues Media Monitoring and Response Analysis: September 2015 – November 2015 - December 2015
Issues Media Monitoring and Response Analysis: January – March 2016 - March 2016
Issues Media Monitoring and Response Analysis: April – June 2016 - June 2016
Issues Media Monitoring and Response Analysis: July -- September 2016 - October 2016

Issues Updates
Charting the Course with Beef Industry Insights and Planning - April 2014
Dietary Guidelines for Americans, 2015: Situation and Opportunities for Beef - April 2014
Chipotle Farmed and Dangerous Pushes Marketing Envelope - April 2014
Feed vs. Food: Are Cattle Really Taking Food Out of Our Mouths? - June 2014
The Impact of Higher Beef Prices: What’s Really Happening? - June 2014
Strong Demand in Asian Markets Pushes U.S. Beef Exports to Record Pace - October 2014
“Beef. It’s What’s For Dinner.” Digital Advertising Campaign Achieving Big Results for Beef - October 2014
Weakening Drought and Economic Incentive Turns Attention Toward Expansion - October 2014
Feed vs. Food: Are Cattle Really Taking Food Out of Our Mouths? - December 2014
“Beef. It’s What’s For Dinner.” Digital Advertising Campaign Achieving Big Results for Beef - December 2014
The Impact of Higher Beef Prices: What’s Really Happening? - December 2014
New Feedyard Assessment Database Resource Available for Beef Industry - March 2015
Dietary Guidelines Advisory Committee Report Update - March 2015
Coming Up to Speed on Beef Demand - March 2015
Water Use in Beef: Where Is It Really Coming From and How Can the Water Footprint Differ Across the U.S.? - June 2015
International Agency for Research on Cancer Evaluates Red and Processed Meat - Backgrounder - June 2015
Media Reaction to Chipotle’s GMO Announcement May Signal Shift in Coverage of Pseudoscience - June 2015
Carbon Footprint of U.S. Beef vs. Global Beef and Understanding the U.S. Beef Water Footprint - September 2015
Antibiotic Stewardship is Not New to Cattle Ranchers: Update on New Regulations and What It Means for the Beef Industry - September 2015
Antibiotic Stewardship is Not New to Cattle Ranchers: Update on New Regulations and What It Means for the Beef Industry - December 2015
Carbon Footprint of U.S. Beef vs. Global Beef and Understanding the U.S. Beef Water Footprint - December 2015
International Agency for Research on Cancer Evaluates Red and Processed Meat - Backgrounder - December 2015
Would Removing Beef from the Diet Actually Reduce Greenhouse Gas Emissions? - March 2016
Cowspiracy: The Film - March 2016
Traceability’s Impact on International Demand for U.S. Beef - March 2016
World Resources Institute “Shifting Diets” Fails to Recognize Differences in Production - June 2016
Foot and Mouth Disease and Development of the Secure Beef Supply Plan - June 2016
Foot and Mouth Disease and Crisis Communications Plans - June 2016
Helping Consumers Reduce Food Waste - October 2016
Potential Use of Vaccination for the U.S. Cattle Herd in Response to an FMD Outbreak: Benefits and Challenges - October 2016

Letter from the Editor
Special Letter from Leadership - December 2014
Letter from the Editor - March 2015
Letter from the Editor - June 2015
Letter from the Editor - September 2015
Letter from Leadership - December 2015

Questions and Answers
Q&A: Beef Industry Safety Summit - Evolution of Beef Safety - April 2014
Q&A with Ron Plain on Beef Supply and Demand - April 2014
Q&A: What is FMD and Why Is the Beef Industry Preparing In Advance of an Outbreak? - June 2014
The Importance of Including Red Meat in a Healthy Dietary Pattern - October 2014
Q & A with Ron Plain on Beef Supply and Demand - December 2014
Q & A with Dr. Karen Schwartzkopf-Genswein on Transportation Quality Assurance - June 2015
Q&A with Pia Untalan Olafson and the Tick-Induced Meat Allergy - September 2015
Q & A with Dr. John Maas on Beef Quality Assurance and the Pneumatic Dart Gun - September 2015
Q & A with Dr. John Maas on Beef Quality Assurance and the Pneumatic Dart Gun - December 2015
The Development and Importance of the FARM/BQA Partnership: Q&A With Emily Meredith - March 2016
Cattle Markets and the Future - An Interview with Kendal Frazier, NCBA Chief Executive Officer - June 2016
Antibiotics Q&A with BQA Advisory Board Chairman, Dan Kniffen, PhD - October 2016

Research Findings
Share of Wallet, Share of Plate, Share of Enjoyment - April 2014
Consumers Share Insights about Production Practices - April 2014
Millennials – Are they really that different from other generations? - April 2014
Current Consumer Perceptions about Beef Value - June 2014
Power of Meat Report Reveals Consumer Purchasing Tendencies - June 2014
Producers Weigh In on the Checkoff-funded Beef Quality Assurance Program - June 2014
Checkoff Return on Investment Study Shows Strong Results - October 2014
Issues Management 2.0: More Than a Function of Communications - October 2014
Addressing Millennial Perceptions of Beef Production and Factory Farming - October 2014
Checkoff Return on Investment Study Shows Strong Results - December 2014
Addressing Millennial Perceptions of Beef Production and Factory Farming - December 2014
Millennials: Are They Really That Different from Other Generations? - December 2014
Getting a Read on Great Beef Flavor - March 2015
Consumers Share Insights about Production Practices: 2014 Update - March 2015
Beef Demand: Spring 2015 Optimism in the Consumer Beef Index - June 2015
The Beef Industry’s New Long Range Plan Sets Important Direction - September 2015
The Beef Industry’s New Long Range Plan Sets Important Direction - December 2015
Beef Demand: Spring 2015 Optimism in the Consumer Beef Index - December 2015
Getting a Read on Great Beef Flavor - December 2015
Marbling: Management of Cattle to Maximize the Deposition of Intramuscular Adipose Tissue - March 2016
The July 2015 Consumer Beef Index – The Millennials Have Arrived - March 2016
How the Beef Industry Performed on its 2011-2015 Long Range Plan - March 2016
How the Beef Checkoff Uses Market Data to Understand and Drive Demand - June 2016
How to Measure Trust in Beef and Beef Production and Why it Matters - October 2016
Ground Beef Challenges - October 2016

Spring 2014
Issues Media Monitoring and Response Analysis – December 2013 through February 2014 - April 2014
Share of Wallet, Share of Plate, Share of Enjoyment - April 2014
Consumers Share Insights about Production Practices - April 2014
Millennials – Are they really that different from other generations? - April 2014
Charting the Course with Beef Industry Insights and Planning - April 2014
Dietary Guidelines for Americans, 2015: Situation and Opportunities for Beef - April 2014
Chipotle Farmed and Dangerous Pushes Marketing Envelope - April 2014
Q&A: Beef Industry Safety Summit - Evolution of Beef Safety - April 2014
Q&A with Ron Plain on Beef Supply and Demand - April 2014
Beef Demand in China - April 2014
Growth of Live Cattle Exports - April 2014
Meatless Monday Popularity Questioned by Animal Agriculture Alliance - April 2014
Letter from the Editor - April 2014

Spring 2015
CattleFax Insight - Spring 2015 Vol. 28 No. 1 - March 2015
Issues Media Monitoring and Response Analysis: December 2014 – February 2015 - March 2015
New Feedyard Assessment Database Resource Available for Beef Industry - March 2015
Dietary Guidelines Advisory Committee Report Update - March 2015
Coming Up to Speed on Beef Demand - March 2015
Getting a Read on Great Beef Flavor - March 2015
Consumers Share Insights about Production Practices: 2014 Update - March 2015
Charting the Course for 2015 with Beef Industry Insights and Planning - March 2015
America: Millennialized - March 2015
Strong Beef Demand Signals Opportunities for Beef Industry, Retailers and Foodservice Operators - March 2015
Letter from the Editor - March 2015

Spring 2016
CattleFax Insight - Spring 2016 Vol. 29 No. 1 - March 2016
Issues Media Monitoring and Response Analysis: January – March 2016 - March 2016
The Development and Importance of the FARM/BQA Partnership: Q&A With Emily Meredith - March 2016
Would Removing Beef from the Diet Actually Reduce Greenhouse Gas Emissions? - March 2016
Cowspiracy: The Film - March 2016
Traceability’s Impact on International Demand for U.S. Beef - March 2016
Marbling: Management of Cattle to Maximize the Deposition of Intramuscular Adipose Tissue - March 2016
The July 2015 Consumer Beef Index – The Millennials Have Arrived - March 2016
How the Beef Industry Performed on its 2011-2015 Long Range Plan - March 2016
Assessing the New Consumer and the Trust Metric - March 2016
Investigating Beef Market Volatility - March 2016
Feeding GMO Crops to Livestock - March 2016

Summer 2014
CattleFax Insight: Summer 2014 Vol. 27 No. 2 - June 2014
Issues Media Monitoring and Response Analysis: March – April 2014 - June 2014
Q&A: What is FMD and Why Is the Beef Industry Preparing In Advance of an Outbreak? - June 2014
Feed vs. Food: Are Cattle Really Taking Food Out of Our Mouths? - June 2014
The Impact of Higher Beef Prices: What’s Really Happening? - June 2014
Current Consumer Perceptions about Beef Value - June 2014
Power of Meat Report Reveals Consumer Purchasing Tendencies - June 2014
Producers Weigh In on the Checkoff-funded Beef Quality Assurance Program - June 2014
A Historic Move: First-Ever Digital “Beef. It’s What’s For Dinner.” Advertising Campaign Launches - June 2014
U.S. Protein Market Supply - June 2014
A Healthy Discussion about Saturated Fat: A Perspective on Beef & Healthful Dietary Patterns - June 2014
Letter from the Editor - June 2014

Summer 2015
CattleFax Insight - Summer 2015 Vol. 28 No. 2 - June 2015
Issues Media Monitoring and Response Analysis: March 2015 – May 2015 - June 2015
Q & A with Dr. Karen Schwartzkopf-Genswein on Transportation Quality Assurance - June 2015
Water Use in Beef: Where Is It Really Coming From and How Can the Water Footprint Differ Across the U.S.? - June 2015
International Agency for Research on Cancer Evaluates Red and Processed Meat - Backgrounder - June 2015
Media Reaction to Chipotle’s GMO Announcement May Signal Shift in Coverage of Pseudoscience - June 2015
Farmers and Ranchers Must Raise Their Voices Louder Than Ever Before - June 2015
Beef Demand: Spring 2015 Optimism in the Consumer Beef Index - June 2015
Domestic Protein Supplies Building - June 2015
Letter from the Editor - June 2015

Summer 2016
CattleFax Insight - Summer 2016 Vol. 29 No. 2 - June 2016
Issues Media Monitoring and Response Analysis: April – June 2016 - June 2016
Cattle Markets and the Future - An Interview with Kendal Frazier, NCBA Chief Executive Officer - June 2016
World Resources Institute “Shifting Diets” Fails to Recognize Differences in Production - June 2016
Foot and Mouth Disease and Development of the Secure Beef Supply Plan - June 2016
Foot and Mouth Disease and Crisis Communications Plans - June 2016
How the Beef Checkoff Uses Market Data to Understand and Drive Demand - June 2016
The “Beef. It’s What’s For Dinner.” Brand Journey - June 2016
Margin and Opportunity Shifts with Supply - June 2016
What’s All This Buzz About Alternative Proteins - June 2016
Demand for Beef Quality Assurance (BQA) Certification at an All-Time High - June 2016

Trends Analyses
Beef Demand in China - April 2014
Growth of Live Cattle Exports - April 2014
Meatless Monday Popularity Questioned by Animal Agriculture Alliance - April 2014
A Historic Move: First-Ever Digital “Beef. It’s What’s For Dinner.” Advertising Campaign Launches - June 2014
U.S. Protein Market Supply - June 2014
A Healthy Discussion about Saturated Fat: A Perspective on Beef & Healthful Dietary Patterns - June 2014
Trends 2014: Key Forces Shaping How Food Is Bought and Consumed - October 2014
The New Media Dynamic: Instead of Tuning in to the News, the News is Finding You - October 2014
Trends 2014: Key Forces Shaping How Food is Bought and Consumed - December 2014
A Healthy Discussion About Saturated Fat: A Perspective on Beef and Healthy Dietary Patterns - December 2014
Beef Demand in China - December 2014
Charting the Course for 2015 with Beef Industry Insights and Planning - March 2015
America: Millennialized - March 2015
Strong Beef Demand Signals Opportunities for Beef Industry, Retailers and Foodservice Operators - March 2015
Farmers and Ranchers Must Raise Their Voices Louder Than Ever Before - June 2015
Domestic Protein Supplies Building - June 2015
Slowdown in Australia’s Beef Production and Exports Finally Materializing - September 2015
Transportation Issues Impacting Cattle Well-Being in the U.S. and Considerations for the Future - September 2015
Precipitation and Profits Signal Cowherd Expansion - September 2015
America: Millennialized - December 2015
The Evolution of Checkoff-funded Beef Flavor Research - December 2015
Farmers and Ranchers Must Raise Their Voices Louder Than Ever Before - December 2015
Assessing the New Consumer and the Trust Metric - March 2016
Investigating Beef Market Volatility - March 2016
Feeding GMO Crops to Livestock - March 2016
The “Beef. It’s What’s For Dinner.” Brand Journey - June 2016
Margin and Opportunity Shifts with Supply - June 2016
What’s All This Buzz About Alternative Proteins - June 2016
Demand for Beef Quality Assurance (BQA) Certification at an All-Time High - June 2016
Cattle Markets Have Many Moving Parts - October 2016
What’s In a Number? Leveraging Scanner Data to Understand the Retail Beef Consumer - October 2016

Winter 2014
Cattle Fax Insight - Winter 2014 Vol. 27 No. 4 - December 2014
Issues Media Monitoring and Response Analysis: October 2013 – September 2014, A (Fiscal) Year in Review - December 2014
Q & A with Ron Plain on Beef Supply and Demand - December 2014
Feed vs. Food: Are Cattle Really Taking Food Out of Our Mouths? - December 2014
“Beef. It’s What’s For Dinner.” Digital Advertising Campaign Achieving Big Results for Beef - December 2014
The Impact of Higher Beef Prices: What’s Really Happening? - December 2014
Trends 2014: Key Forces Shaping How Food is Bought and Consumed - December 2014
A Healthy Discussion About Saturated Fat: A Perspective on Beef and Healthy Dietary Patterns - December 2014
Beef Demand in China - December 2014
Checkoff Return on Investment Study Shows Strong Results - December 2014
Addressing Millennial Perceptions of Beef Production and Factory Farming - December 2014
Millennials: Are They Really That Different from Other Generations? - December 2014
Special Letter from Leadership - December 2014

Winter 2015
Farmers and Ranchers Must Raise Their Voices Louder Than Ever Before - December 2015
The Beef Industry’s New Long Range Plan Sets Important Direction - December 2015
International Agency for Research on Cancer Evaluates Red and Processed Meat - Backgrounder - December 2015
Carbon Footprint of U.S. Beef vs. Global Beef and Understanding the U.S. Beef Water Footprint - December 2015
The Evolution of Checkoff-funded Beef Flavor Research - December 2015
CattleFax Insight - Winter 2015 Vol. 28 No. 4 - December 2015
Getting a Read on Great Beef Flavor - December 2015
Beef Demand: Spring 2015 Optimism in the Consumer Beef Index - December 2015
America: Millennialized - December 2015
Issues Media Monitoring and Response Analysis: September 2015 – November 2015 - December 2015
Q & A with Dr. John Maas on Beef Quality Assurance and the Pneumatic Dart Gun - December 2015
Letter from Leadership - December 2015
Antibiotic Stewardship is Not New to Cattle Ranchers: Update on New Regulations and What It Means for the Beef Industry - December 2015

Year in Review 2014
Cattle Fax Insight - Winter 2014 Vol. 27 No. 4 - December 2014
Issues Media Monitoring and Response Analysis: October 2013 – September 2014, A (Fiscal) Year in Review - December 2014
Q & A with Ron Plain on Beef Supply and Demand - December 2014
Feed vs. Food: Are Cattle Really Taking Food Out of Our Mouths? - December 2014
“Beef. It’s What’s For Dinner.” Digital Advertising Campaign Achieving Big Results for Beef - December 2014
The Impact of Higher Beef Prices: What’s Really Happening? - December 2014
Trends 2014: Key Forces Shaping How Food is Bought and Consumed - December 2014
A Healthy Discussion About Saturated Fat: A Perspective on Beef and Healthy Dietary Patterns - December 2014
Beef Demand in China - December 2014
Checkoff Return on Investment Study Shows Strong Results - December 2014
Addressing Millennial Perceptions of Beef Production and Factory Farming - December 2014
Millennials: Are They Really That Different from Other Generations? - December 2014
Special Letter from Leadership - December 2014