Articles by Date
View by Topic | View by Date | Current Articles

October 2016
What’s In a Number? Leveraging Scanner Data to Understand the Retail Beef Consumer
Cattle Markets Have Many Moving Parts
Ground Beef Challenges
How to Measure Trust in Beef and Beef Production and Why it Matters
Potential Use of Vaccination for the U.S. Cattle Herd in Response to an FMD Outbreak: Benefits and Challenges
Helping Consumers Reduce Food Waste
Antibiotics Q&A with BQA Advisory Board Chairman, Dan Kniffen, PhD
Issues Media Monitoring and Response Analysis: July -- September 2016
CattleFax Insight - Fall 2016 Vol 29. No. 3

June 2016
Demand for Beef Quality Assurance (BQA) Certification at an All-Time High
What’s All This Buzz About Alternative Proteins
Margin and Opportunity Shifts with Supply
The “Beef. It’s What’s For Dinner.” Brand Journey
How the Beef Checkoff Uses Market Data to Understand and Drive Demand
Foot and Mouth Disease and Crisis Communications Plans
Foot and Mouth Disease and Development of the Secure Beef Supply Plan
World Resources Institute “Shifting Diets” Fails to Recognize Differences in Production
Cattle Markets and the Future - An Interview with Kendal Frazier, NCBA Chief Executive Officer
Issues Media Monitoring and Response Analysis: April – June 2016
CattleFax Insight - Summer 2016 Vol. 29 No. 2

March 2016
Feeding GMO Crops to Livestock
Investigating Beef Market Volatility
Assessing the New Consumer and the Trust Metric
How the Beef Industry Performed on its 2011-2015 Long Range Plan
The July 2015 Consumer Beef Index – The Millennials Have Arrived
Marbling: Management of Cattle to Maximize the Deposition of Intramuscular Adipose Tissue
Traceability’s Impact on International Demand for U.S. Beef
Cowspiracy: The Film
Would Removing Beef from the Diet Actually Reduce Greenhouse Gas Emissions?
The Development and Importance of the FARM/BQA Partnership: Q&A With Emily Meredith
Issues Media Monitoring and Response Analysis: January – March 2016
CattleFax Insight - Spring 2016 Vol. 29 No. 1

December 2015
Q & A with Dr. John Maas on Beef Quality Assurance and the Pneumatic Dart Gun
Antibiotic Stewardship is Not New to Cattle Ranchers: Update on New Regulations and What It Means for the Beef Industry
Carbon Footprint of U.S. Beef vs. Global Beef and Understanding the U.S. Beef Water Footprint
International Agency for Research on Cancer Evaluates Red and Processed Meat - Backgrounder
The Beef Industry’s New Long Range Plan Sets Important Direction
Farmers and Ranchers Must Raise Their Voices Louder Than Ever Before
America: Millennialized
Beef Demand: Spring 2015 Optimism in the Consumer Beef Index
Getting a Read on Great Beef Flavor
Issues Media Monitoring and Response Analysis: September 2015 – November 2015
The Evolution of Checkoff-funded Beef Flavor Research
Letter from Leadership
CattleFax Insight - Winter 2015 Vol. 28 No. 4

September 2015
Letter from the Editor
Precipitation and Profits Signal Cowherd Expansion
Transportation Issues Impacting Cattle Well-Being in the U.S. and Considerations for the Future
Slowdown in Australia’s Beef Production and Exports Finally Materializing
The Beef Industry’s New Long Range Plan Sets Important Direction
Antibiotic Stewardship is Not New to Cattle Ranchers: Update on New Regulations and What It Means for the Beef Industry
Carbon Footprint of U.S. Beef vs. Global Beef and Understanding the U.S. Beef Water Footprint
Q & A with Dr. John Maas on Beef Quality Assurance and the Pneumatic Dart Gun
Q&A with Pia Untalan Olafson and the Tick-Induced Meat Allergy
Issues Media Monitoring and Response Analysis: June 2015 – August 2015
Cattle Fax Insight - Fall 2015 Vol. 28 No. 3

June 2015
Letter from the Editor
Domestic Protein Supplies Building
Beef Demand: Spring 2015 Optimism in the Consumer Beef Index
Farmers and Ranchers Must Raise Their Voices Louder Than Ever Before
Media Reaction to Chipotle’s GMO Announcement May Signal Shift in Coverage of Pseudoscience
International Agency for Research on Cancer Evaluates Red and Processed Meat - Backgrounder
Water Use in Beef: Where Is It Really Coming From and How Can the Water Footprint Differ Across the U.S.?
Q & A with Dr. Karen Schwartzkopf-Genswein on Transportation Quality Assurance
Issues Media Monitoring and Response Analysis: March 2015 – May 2015
CattleFax Insight - Summer 2015 Vol. 28 No. 2

March 2015
Letter from the Editor
Strong Beef Demand Signals Opportunities for Beef Industry, Retailers and Foodservice Operators
America: Millennialized
Charting the Course for 2015 with Beef Industry Insights and Planning
Consumers Share Insights about Production Practices: 2014 Update
Getting a Read on Great Beef Flavor
Coming Up to Speed on Beef Demand
Dietary Guidelines Advisory Committee Report Update
New Feedyard Assessment Database Resource Available for Beef Industry
Issues Media Monitoring and Response Analysis: December 2014 – February 2015
CattleFax Insight - Spring 2015 Vol. 28 No. 1

December 2014
Special Letter from Leadership
Millennials: Are They Really That Different from Other Generations?
Addressing Millennial Perceptions of Beef Production and Factory Farming
Checkoff Return on Investment Study Shows Strong Results
Beef Demand in China
A Healthy Discussion About Saturated Fat: A Perspective on Beef and Healthy Dietary Patterns
Trends 2014: Key Forces Shaping How Food is Bought and Consumed
The Impact of Higher Beef Prices: What’s Really Happening?
“Beef. It’s What’s For Dinner.” Digital Advertising Campaign Achieving Big Results for Beef
Feed vs. Food: Are Cattle Really Taking Food Out of Our Mouths?
Q & A with Ron Plain on Beef Supply and Demand
Issues Media Monitoring and Response Analysis: October 2013 – September 2014, A (Fiscal) Year in Review
Cattle Fax Insight - Winter 2014 Vol. 27 No. 4

October 2014
Letter from the Editor – Fall 2014
The New Media Dynamic: Instead of Tuning in to the News, the News is Finding You
Trends 2014: Key Forces Shaping How Food Is Bought and Consumed
Addressing Millennial Perceptions of Beef Production and Factory Farming
Issues Management 2.0: More Than a Function of Communications
Checkoff Return on Investment Study Shows Strong Results
Weakening Drought and Economic Incentive Turns Attention Toward Expansion
“Beef. It’s What’s For Dinner.” Digital Advertising Campaign Achieving Big Results for Beef
Strong Demand in Asian Markets Pushes U.S. Beef Exports to Record Pace
The Importance of Including Red Meat in a Healthy Dietary Pattern
Issues Media Monitoring and Response Analysis: June 2014 – August 2014
CattleFax Insight: Fall 2014 Vol. 27 No. 3
Fall 2014 Publication Download

June 2014
Letter from the Editor
A Healthy Discussion about Saturated Fat: A Perspective on Beef & Healthful Dietary Patterns
U.S. Protein Market Supply
A Historic Move: First-Ever Digital “Beef. It’s What’s For Dinner.” Advertising Campaign Launches
Producers Weigh In on the Checkoff-funded Beef Quality Assurance Program
Power of Meat Report Reveals Consumer Purchasing Tendencies
Current Consumer Perceptions about Beef Value
The Impact of Higher Beef Prices: What’s Really Happening?
Feed vs. Food: Are Cattle Really Taking Food Out of Our Mouths?
Q&A: What is FMD and Why Is the Beef Industry Preparing In Advance of an Outbreak?
Issues Media Monitoring and Response Analysis: March – April 2014
CattleFax Insight: Summer 2014 Vol. 27 No. 2
Summer 2014 Publication Download

April 2014
Letter from the Editor
Meatless Monday Popularity Questioned by Animal Agriculture Alliance
Growth of Live Cattle Exports
Beef Demand in China
Q&A with Ron Plain on Beef Supply and Demand
Q&A: Beef Industry Safety Summit - Evolution of Beef Safety
Chipotle Farmed and Dangerous Pushes Marketing Envelope
Dietary Guidelines for Americans, 2015: Situation and Opportunities for Beef
Charting the Course with Beef Industry Insights and Planning
Millennials – Are they really that different from other generations?
Consumers Share Insights about Production Practices
Share of Wallet, Share of Plate, Share of Enjoyment
Issues Media Monitoring and Response Analysis – December 2013 through February 2014
CattleFax Insight - Spring 2014 Vol. 27 No. 1

September 2013
Outlook Summer 2013
URMIS Update
Behind the scenes with "Beef. It's What's for Dinner."
When people eat beef, how much do they eat?
How to grow beef demand
China securing beef abroad to meet explosive domestic demand
Beef industry scan provides clear planning direction
Setting the stage for expansion
Beef industry proves its sustainability
For beef, consumption is not demand
New perspectives on saturated fat
Research findings help clear up transparency
Beef industry media analysis--April-June 2013
CattleFax Insight - Summer 2013 Vol. 26 No. 2

April 2013
CattleFax Insight - Fall 2012 Vol. 25 No. 4
Trends Advisory Panel Outlook
Team BEEF: Fuel for the finish
Why develop a Bovine Diarrhea Virus (BVD) surveillance plan for your cowherd?
Expanded Japan access creates opportunity for U.S. beef
Beef herd expansion focuses on 2015
Foodservice volumetric
Seize the opportunity with millennial parents
Beef industry media analysis— October-December 2012
What’s cooking? 2013 Menu trends and beef

December 2012
Trends Advisory Panel Outlook - Fall 2012
Grading predictions of beef palatability
U.S. beef imports: On the rise
Looking down the road: Megatrends and beef industry shifts
The Consumer Beef Index update: The consumer perspective — High prices and high expectations
Encouraging beef consumption – Persuasive tactics
Special Report: Results and recommendations from the 2012 Food and Agriculture Messaging Summit
Beef industry media anaylsis — July-September 2012
CattleFax Insight - Fall 2012 Vol. 25 No. 4

September 2012
Trends Advisory Panel Outlook - Summer 2012
Livestock disease outbreaks without a traceability program in place: Recent events emphasize a need
Point/counterpoint - Marbling or lean beef?
What consumers want: Highlights from Beef Brand Enhancement Two journey
2012 Food and Health Survey: Consumer attitudes toward food safety, nutrition and health
A new generation of producers taking the reins
Sluggish economy slows South Korean beef market
Results and recommendations from the 2011 National Beef Quality Audit
Limiters of beef consumption
Meeting the growing demand for beef, sustainably
Beef industry media analysis – April-June 2012
Is the water research well running dry? Scientific data on beef’s water consumption urgently needed to counter activist claims
CattleFax Insight - Fall 2012 Vol. 25 No. 4

June 2012
Trends Advisory Panel Outlook - Spring 2012
The gourmet burger: An American icon evolved
Cowherd expansion remains slow
Land values and the next generation of cow-calf producers
New nutrition labeling helps consumers and retailers realize the benefits of beef nutrition
An interview with Dave Theno and Bill Marler at Safety Summit 2012
Expanding U.S. beef’s footprint in Russia
What’s in a brand?
Issues Management: Philosophy, strategies and the future
Beef safety confidence remains strong
Who are socially conscious consumers… and how do we talk to them?
The consumer conundrum – Sink your teeth into a great steak, or grit your teeth about beef prices
Beef industry media analysis – January-March 2012
Sustainability: New term, traditional values
CattleFax Insight - Spring 2012 Vol. 25 No. 2

March 2012
Trends Advisory Panel Outlook - Winter 2012
Are scientists rethinking saturated fat and heart disease?
Are consumers eating less beef? A closer look at supply and demand
An interview with Cristian Barcan of BASF Nutrition & Health
2010/2011 Survey provides report card on beef tenderness
Central/South America: Targeted for growth
Consumers’ changing preferences at the meat case
Food—Every place, any place: Ever changing food distribution
Talking about feedyards
Beef: The premier protein in foodservice
Millennials: Thanks beef! You’ve given me...
Beef industry media analysis – October-December 2011
In defense of food safety leadership
CattleFax Insight - Winter 2012 Vol. 25 No. 1

December 2011
Outlook for 2012: Brimming with opportunity, but not without risk
A healthier you: Now available at your neighborhood grocery store
Outlook for 2012: Brimming with opportunity, but not without risk
An interview with Lily Edwards-Callaway, Ph.D., Assistant Professor – Kansas State University
Understanding the seasonal and long-term effects of the Choice-Select spread
Propagating the myth of Meatless Mondays: How did we go from “Food Will Win the War” to a battle cry against meat?
Feeding Future Generations: A forum discussion on sustainable global food production
Illness due to E. coli O157:H7 down significantly report says
Free-trade agreement will support U.S. beef recovery in South Korea
New NConsumer Beef Index provides years of insightsews
Feed = Food? Do livestock really compete with humans for food?
Beef industry media analysis – July-September 2011
CattleFax Insight - Fall 2011 Vol. 24 No. 4

September 2011
Outlook Summer 2011
2011 Food and Health Survey – Consumer attitudes toward food safety, nutrition and health
How does lean beef stack up on MyPlate?
An interview with Guy Loneragan, B.V.Sc., Ph.D.
Beef and cattle prices transition higher
China's potential as a U.S. beef export market
Economics and food choices: Consumer response to food price inflation
Book review: Poisoned
How is beef hitting the plate?
Beef industry media analysis – April-June 2011
Building a heightened and new sense of relevancy for production agriculture
Beef Issues Quarterly readership survey results
CattleFax Insight - Summer 2011 Vol. 24 No. 3

June 2011
Spring 2011 Outlook
Non-O157 STEC
An interview with Robert Rebholtz, Agri Beef Co. and Charles Miller, C&J Cattle Co.
Mexico: A look at the top U.S. beef export market
Signals for beef cow herd rebuilding
2011 Beef Industry Safety Summit
Book review: Why We Get Fat and What to do About It
Profile of U.S. cattlemen
Beef industry media analysis – January-March 2011
CattleFax Insight - June 2011 Vol. 24 No. 2

March 2011
Outlook Winter 2011
Verification of humane handling in the beef industry
An interview with Dr. Jason Clay
U.S. beef's Middle East growth to continue in 2011
Helping consumers make positive choices regarding beef consumption
Regional beef cow trends continue
Study highlights changes in the meat case
Millennials' safe place to tell their beef story
Beef industry media analysis – October-December 2010
CattleFax Insight - January/March 2011 Vol. 24 No. 1

December 2010
Outlook Fall 2010
Are market dairy cows undervalued?
An Interview with Temple Grandin
International beef competitors take the offense
Can beef export gains outpace corn fundamentals?
The environmental impact of improving productivity in U.S. beef production systems between 1977 and 2007
High-priced corn could limit livestock production levels
BAM cuts: Beef’s solution to smaller households, smaller appetites
Ground beef is a versatile consumer favorite
Beef industry media analysis – July-September 2010
Beef industry social media analysis – July-September 2010
CattleFax Insight - October/December 2010 Vol. 23 No. 4

October 2010
Outlook Summer
2010 Dietary Guidelines for Americans
Millennials will displace Baby Boomers as dominant demographic
Asia leads resurgence in beef exports
Social media: How it has changed reaching the super-connected consumer
Do it mom's way – meet her in the kitchen!
Net beef supply projected to increase in second half of 2010
Study findings question perception that meat consumption increases disease risk
Consumers aware of and concerned about "Factory Farming"
The Millennial grill
Beef industry media analysis – April-June 2010
Beef industry social media analysis – April-June 2010
CattleFax Insight - July/September 2010 Vol. 23 No. 3

June 2010
Outlook Spring 2010
Consumers Shift Toward Convenient Beef Options
Challenging the Humane Society of the United States
Food elitists share opinions, not facts
Danish experience offers lessons for U.S. antibiotic use
South America: The world leader in beef exports
Long-term fundamentals support cattle market
What should we call ourselves?
Consumers find value in lean beef
Beef industry media analysis – January-March 2010
Beef industry social media analysis – January-March 2010
CattleFax Insight - April/June 2010 Vol. 23 No. 2

March 2010
Outlook Winter 2010
Health care reform could mean bad news for beef
The Grass Is Always Greener or is it?
U.S. beef rebounding in South Korea
Bearish reports topple the market
Science-based antibiotic use in cattle production
Economic outlook for Beef in 2010
Beef byproduct values important to cattle prices
Consumers say they’re reducing beef consumption to lessen greenhouse gas emissions
Beef industry media analysis – October-December 2009
Beef Industry Social Media Analysis – October-December 2009
CattleFax Insight - January/March 2010 Vol. 23 No. 1

December 2009
Outlook Fall 2009
Low U.S. dollar drives export demand
Cow herd expansion needed
H1N1 demonstrates importance of crisis preparedness
Greater China region a growing opportunity for U.S. beef
HSUS uses growing litigation department to target agriculture
Livestock’s role in climate change
Sustainability could expand to help feed the world
Corn Demand Remains Tepid
Innovation key for competitive retail products
Beef industry media analysis – August-September 2009
Beef industry social media analysis – August-September 2009
A cattle farmer’s thoughts on “An Odyssey with Animals”